June 30th is National Social Media Day! It was first launched by Mashable in 2010 as a way to recognize the impact that social media has on global communication. To celebrate, we’ve compiled a list of 5 ways to cultivate your social media presence, so that you can use your online platforms to secure the job you’ve always wanted!
Personal branding is an essential part of finding employment in the current job market. Having a positive social media presence is crucial for anyone looking for a job. The keyword here is positive. Millennials are at an advantage due to their vast knowledge of how to best utilize all social media platforms. They can, however, cripple themselves if they do not use their social media correctly. There are countless stories of people regretting things they’ve posted online. While it may seem harmless at the moment, what you put out can have a serious impact on your hire-ability.
1. Link everything up
Connect your social media platforms instead of having a collection of disjointed accounts. For example, if you’ve created a personal blog or website, make sure your posts are linked for publishing on your other social media accounts. Most website creators allow you to automatically post to your LinkedIn feed, Facebook, Instagram, and Google+ account. These connections help you to “package” yourself, maintaining consistency across all platforms. Don’t have a crystal clean image on your Instagram and Facebook and then use Twitter to go on rogue rants or post controversial subject matter. Each account needs to showcase your best attributes. This consistency is key for anyone using their social media on a regular basis.
2. Be active, but not overactive
Social media profiles and platforms will do you no good if you never log in or post anything after you initially sign up for the account. It’s a good idea to check your accounts once a day or every other day at a minimum, but don’t waste hours and hours scrolling through newsfeeds or reposting click-bait articles. Keep up with what is going on, post or share relevant occasionally, and don’t be afraid to post updates of your own.
3. Be visual
Visuals are vital in all forms of social media. Text content is being shortened, and more value is placed on photos and video. Having positive imagery in your social media is key, so don’t forget to include a professional headshot for all your profile pictures. Keeping consistency with your profile image can work wonders for getting a call back for an interview. It helps hiring managers put a face to the resume on their desk, which is crucial when there are resumes constantly incoming via online application portals.
4. Be humble
While the very nature of social media demands highlighting the best aspects of your life, a little humility can go a long way. It’s okay to hold back and avoid shameless bragging to your followers. Keeping some of your achievements a secret will allow you to have something new to discuss with a hiring manager.
5. Keep it real. Don’t forget to be genuine when posting content online.
It’s imperative that while you highlight the best features and assets of yourself, that you still manage to maintain a level of authenticity. Don’t be afraid to weave in your opinions and values into your posts, just remember to keep things positive.
Want help in re-branding yourself? Leave your details below and one of our career advisors will get in touch with you 🙂